This article on the BBC news site by Tim Egan is very interesting.
Protest vote turns the tide
Amongst other things he says...
If you win by moral values, you can also die by moral values. By courting conservative Christians with a family values agenda, Republicans set themselves up as the party of superior morality. And when their glass house started to crumble, the very voters they had worked so hard to become active participants in the democracy turned on them.
He ilustrates his points with interesting examples.
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